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The first impression that a visitor to your website will have is your URL or Uniform Resource Locator. For this reason, it is very important that you choose something suitable to your company. You also want the visitor to remember the name of your site and how to get to it. Let’s explore some ways to help decide the URL for your website.

The most important part of a URL is that it reflects your business. Nobody goes to “AfricanSwallows.com” when they’re looking for a used car. There are exceptions to this rule but it is very difficult to attract visitors to your website when the name does not have any correlation to the product or service you are offering. Let’s say you start a web design company Charlotte called “Charlotte Web Design”. Obviously, your first choice will be “CharlotteWebDesignandDevelopment.com”. If this is unavailable, you should seek something similar that is not too long but is still straightforward.

Length and notability are also very important things to consider when looking at a URL. You want your URL to be as short as possible while still maintaining the idea of your company. URLs such as “Google.com”, or “MSN.com” are very easy to remember, not only because they are wildly famous, but also because they are very succinct. When you are brainstorming your URL, make sure it is terse and to the point, this helps the visitor remember the name of your website and dwindles the chance of them misspelling it.

Lastly, consider which extension you want. It is most likely that you want to use a .com address. While there are many out there (.biz, .net, .org,), .com is the most common and the easiest to remember. When you are searching for your URL, .com will be the best choice in almost 100% of cases.

Choosing a good URL can really benefit you in the long run, especially if your business ends up being very well known. A good choice now can lead to many return customers and can add to the overall notoriety of your name. Remember, make it reflect your business, keep it short, and go for “.com”. When in doubt, contact a good company Codank and let our experience in web development and SEO take your URL to its highest potential.